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A New Way to Game

Create your own video games with Bloxels from Mattel! Watch, create, publish and play your video game as you animate your spaces, characters and objects. Download the free app to a tablet and digitize your game and make them playable!

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Mattel Bloxels Video Game Kit




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Classic Ways to Play

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.