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Mechanics, Gears & More!

Mechanics, electronics, and gears... Young engineers get to explore the principles and possibilities of all three as they work their way through over 160 captivating circuitry experiments in this new Snap Circuits Kit!

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New for 2017!

New and Trending

Discover our latest additions and the most innovative toys! With enticing new trends and educational leaps in the toy industry, exciting new products that will have your child jumping for joy can be hard to come by. If your looking for something fun, new and even exclusive, JR Toy Company has you covered!

Developmental Skills